Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group Centro Insights · Every Wednesday Brand Activations Kenya: Measuring the ROI of Van Activations and Roadshows — Beyond Visibility By Sospeter I. Gichuhi There is a familiar scene at the end of almost every activation campaign. The branded van returns to the yard. […]
Category Archives: Marketing
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends, Marketing
When the Streets Are Closed: How BTL Marketing Kenya Brands Stay Top of Mind During Demonstrations
01
Jul
Jul
BTL marketing Kenya brand activation demonstrations civil unrest strategy
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Marketing
Kenyan Brands 2027 Elections: How to Stay in Market and Win
24
Jun
Jun
Kenyan brands preparing for the 2027 elections need to start planning now not in June next year when the scramble begins. That is not a political statement. It is a marketing calendar fact and one that most brand managers in Kenya are not yet acting on. In roughly twelve months, the familiar pattern will begin. […]
17
Jun
Jun
Kenyan brands following FIFA 2026 are making one critical mistake and it is costing them one of the biggest activation opportunities of the year. And while millions of Kenyan consumers are following every match from the 10PM kickoffs they can manage to the 4AM fixtures they are catching on highlights most brands in Kenya are […]
10
Jun
Jun
There is a principle in marketing that is older than any algorithm, any platform, and any campaign strategy ever devised. People trust people. Not logos. Not taglines. Not beautifully produced television commercials. People. And in Kenya, where community, word of mouth, and personal recommendation carry enormous social weight, this principle doesn’t just hold; it dominates. […]
03
Jun
Jun
The rules of marketing changed in May 2026, and most brands in Kenya haven’t caught up yet. On 19 May 2026, Google announced the biggest changes to Search in over 25 years. AI Mode is now the global default. The traditional search results page, the one brands have been optimising for over the past decade, […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Field Marketing
Experiential Marketing: 5 Powerful Reasons Consumers Never Forget Your Brand
27
May
May
Experiential marketing is changing how brands build memory — and most businesses haven’t caught up yet.” Think about the last ad you saw. Can you remember it?… If you’re struggling, you’re not alone — and that’s exactly the problem brands are facing right now. We’re not in a visibility crisis. We’re in a memory crisis. […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Industry Trends
FMCG Retail Visibility: 5 Proven Reasons Your Brand Isn’t Converting at the Shelf
14
Apr
Apr
The Shelf is Loud. The Consumer is Selective. FMCG retail visibility is one of the most misunderstood disciplines in modern marketing. Walk into any supermarket today and one thing becomes immediately clear—every brand is competing for attention. Bright packaging. Promotional tags. Branded shelves. Competing price points. From a distance, it looks like dominance.But from the […]
26
Mar
Mar
BTL marketing ROI has become the most urgent conversation in modern brand activation — and most agencies are still not answering it. In today’s performance-driven marketing environment, below-the-line execution can no longer operate in isolation from commercial outcomes. For years, brands have invested heavily in activations designed to drive visibility, engagement, and brand recall. While […]
21
Jan
Jan
For many brands, experiential marketing and digital marketing still sit in separate lanes. One is treated as on-ground execution, the other as performance and reporting. Yet in today’s market, this separation is increasingly where value is lost. From our work at CMEM Group, one reality continues to surface clearly: the strongest campaigns are those where […]
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Centro Insights