There is a principle in marketing that is older than any algorithm, any platform, and any campaign strategy ever devised. People trust people. Not logos. Not taglines. Not beautifully produced television commercials. People. And in Kenya, where community, word of mouth, and personal recommendation carry enormous social weight, this principle doesn’t just hold; it dominates. […]
Tag Archives: BTL Marketing
03
Jun
Jun
The rules of marketing changed in May 2026, and most brands in Kenya haven’t caught up yet. On 19 May 2026, Google announced the biggest changes to Search in over 25 years. AI Mode is now the global default. The traditional search results page, the one brands have been optimising for over the past decade, […]
Centro Insights