Trade Visibility Kenya: Why Branded Shops Become Background | CMEM Group Centro Insights · Every Wednesday The Half Life of Brand Visibility: Why Branded Shops Become Background By Sospeter I. Gichuhi Trade Visibility Kenya is easy to spot and hard to sustain. Walk through a busy trading centre, drive along a highway, enter a neighbourhood […]
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Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends
Campaign Strategy Kenya: The Invisible Strategy Behind Every Serious Campaign
04
Aug
Aug
The Invisible Strategy Behind Every Serious Campaign | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part One The Invisible Strategy Behind Every Serious Campaign By Sospeter I. Gichuhi Campaign Strategy Kenya is rarely about the first poster. A few weeks ago, Centro Insights explored how organisations can protect their brands […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Industry Trends, Marketing, Uncategorized
Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group
22
Jul
Jul
Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group Centro Insights · Every Wednesday Brand Activations Kenya: Measuring the ROI of Van Activations and Roadshows — Beyond Visibility By Sospeter I. Gichuhi There is a familiar scene at the end of almost every activation campaign. The branded van returns to the yard. […]
Centro Insights