Over the past few years, the Kenyan marketing landscape has undergone a subtle but decisive shift. While digital platforms continue to command significant attention and budget allocation, many brands are beginning to confront a more fundamental question: Is our marketing truly influencing consumer behaviour, or are we simply increasing visibility? Kenya Digital Report 2024 From […]
Category Archives: Uncategorized
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Oct
Oct
A Founder’s Perspective In building CMEM Group, one principle has remained constant: simplicity is not optional — it is essential. Over the years, I have observed how brands, agencies, and even markets drift toward complexity in the belief that more effort equals more impact. More channels. More visuals. More noise. Experience has taught me […]