BTL activation Kenya brands rely on just got its biggest global classroom and it is happening right now at FIFA World Cup 2026 Across 16 host cities in the United States, Canada, and Mexico, brands are deploying some of the most ambitious, creative, and human-led activation strategies ever seen at a global sporting event. The […]
Category Archives: Uncategorized
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Jan
Jan
Over the past few years, the Kenyan marketing landscape has undergone a subtle but decisive shift. While digital platforms continue to command significant attention and budget allocation, many brands are beginning to confront a more fundamental question: Is our marketing truly influencing consumer behaviour, or are we simply increasing visibility? Kenya Digital Report 2024 From […]
Centro Insights