Brand Advocacy Kenya: When the Audience Becomes the Campaign | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Three When the Audience Becomes the Campaign By Sospeter I. Gichuhi Brand Advocacy Kenya cannot be bought outright, and that is exactly what makes it valuable. A campaign can buy media. It […]
Author Archives: sospeter
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Field Marketing, Industry Trends
Why Great Campaigns Listen More Than They Speak (The Invisible Campaign Series, Part Two)
12
Aug
Aug
Consumer Insight Kenya: Why Great Campaigns Listen More Than They Speak | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Two Why Great Campaigns Listen More Than They Speak By Sospeter I. Gichuhi Consumer Insight Kenya starts long before a single word of copy is written. A few weeks ago, […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends
Campaign Strategy Kenya: The Invisible Strategy Behind Every Serious Campaign
04
Aug
Aug
The Invisible Strategy Behind Every Serious Campaign | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part One The Invisible Strategy Behind Every Serious Campaign By Sospeter I. Gichuhi Campaign Strategy Kenya is rarely about the first poster. A few weeks ago, Centro Insights explored how organisations can protect their brands […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Industry Trends, Marketing, Uncategorized
Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group
22
Jul
Jul
Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group Centro Insights · Every Wednesday Brand Activations Kenya: Measuring the ROI of Van Activations and Roadshows — Beyond Visibility By Sospeter I. Gichuhi There is a familiar scene at the end of almost every activation campaign. The branded van returns to the yard. […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Industry Trends
Marketing ROI Kenya: Beyond the Buzz — Why Campaigns Must Deliver Business Outcomes
13
Jul
Jul
Marketing ROI Kenya, brands must measure has never been more urgent and two campaigns one from from this weekend just made that point perfectly. It is becoming the most important conversation brands are not having enough of. While millions of Kenyans were following the FIFA World Cup quarter-finals, two marketing moments were generating almost as […]
Industry Trends, BTL Marketing Kenya | Insights & Strategy — Centro Insights
Halfway Through 2026: Five BTL Marketing Kenya Lessons Brands Can’t Ignore
08
Jul
Jul
BTL marketing Kenya brands have navigated one of the most unpredictable first halves of the year in recent memory and the lessons are already clear for those paying attention. In Kenya specifically, BTL marketing has been tested by a market that moved faster than most brands anticipated. Gen Z demonstrations disrupted activation calendars. FIFA World […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends, Marketing
When the Streets Are Closed: How BTL Marketing Kenya Brands Stay Top of Mind During Demonstrations
01
Jul
Jul
BTL marketing Kenya brand activation demonstrations civil unrest strategy
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Marketing
Kenyan Brands 2027 Elections: How to Stay in Market and Win
24
Jun
Jun
Kenyan brands preparing for the 2027 elections need to start planning now not in June next year when the scramble begins. That is not a political statement. It is a marketing calendar fact and one that most brand managers in Kenya are not yet acting on. In roughly twelve months, the familiar pattern will begin. […]
17
Jun
Jun
Kenyan brands following FIFA 2026 are making one critical mistake and it is costing them one of the biggest activation opportunities of the year. And while millions of Kenyan consumers are following every match from the 10PM kickoffs they can manage to the 4AM fixtures they are catching on highlights most brands in Kenya are […]
- 1
- 2
Centro Insights