Kenyan brands following FIFA 2026 are making one critical mistake and it is costing them one of the biggest activation opportunities of the year. And while millions of Kenyan consumers are following every match from the 10PM kickoffs they can manage to the 4AM fixtures they are catching on highlights most brands in Kenya are […]
Author Archives: sospeter
12
Jun
Jun
BTL activation Kenya brands rely on just got its biggest global classroom and it is happening right now at FIFA World Cup 2026 Across 16 host cities in the United States, Canada, and Mexico, brands are deploying some of the most ambitious, creative, and human-led activation strategies ever seen at a global sporting event. The […]
10
Jun
Jun
There is a principle in marketing that is older than any algorithm, any platform, and any campaign strategy ever devised. People trust people. Not logos. Not taglines. Not beautifully produced television commercials. People. And in Kenya, where community, word of mouth, and personal recommendation carry enormous social weight, this principle doesn’t just hold; it dominates. […]
03
Jun
Jun
The rules of marketing changed in May 2026, and most brands in Kenya haven’t caught up yet. On 19 May 2026, Google announced the biggest changes to Search in over 25 years. AI Mode is now the global default. The traditional search results page, the one brands have been optimising for over the past decade, […]
27
May
May
Experiential marketing is changing how brands build memory — and most businesses haven’t caught up yet.” Think about the last ad you saw. Can you remember it?… If you’re struggling, you’re not alone — and that’s exactly the problem brands are facing right now. We’re not in a visibility crisis. We’re in a memory crisis. […]
26
Mar
Mar
BTL marketing ROI has become the most urgent conversation in modern brand activation — and most agencies are still not answering it. In today’s performance-driven marketing environment, below-the-line execution can no longer operate in isolation from commercial outcomes. For years, brands have invested heavily in activations designed to drive visibility, engagement, and brand recall. While […]
21
Jan
Jan
For many brands, experiential marketing and digital marketing still sit in separate lanes. One is treated as on-ground execution, the other as performance and reporting. Yet in today’s market, this separation is increasingly where value is lost. From our work at CMEM Group, one reality continues to surface clearly: the strongest campaigns are those where […]
03
Oct
Oct
Simplicity in marketing is the most underrated competitive advantage available to brands today — and most brands are still sleeping on it. In building CMEM Group, one principle has remained constant from the very beginning: simplicity is not a shortcut. It is not the absence of effort. It is the result of hard thinking, sharp […]
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