Tag Archives: Marketing Strategy Kenya
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Industry Trends
Marketing ROI Kenya: Beyond the Buzz — Why Campaigns Must Deliver Business Outcomes
13
Jul
Jul
Marketing ROI Kenya, brands must measure has never been more urgent and two campaigns one from from this weekend just made that point perfectly. It is becoming the most important conversation brands are not having enough of. While millions of Kenyans were following the FIFA World Cup quarter-finals, two marketing moments were generating almost as […]
03
Jun
Jun
The rules of marketing changed in May 2026, and most brands in Kenya haven’t caught up yet. On 19 May 2026, Google announced the biggest changes to Search in over 25 years. AI Mode is now the global default. The traditional search results page, the one brands have been optimising for over the past decade, […]
Centro Insights