Last Mile Marketing Kenya: Why Great Brands Still Lose at the Point of Sale Centro Insights | Trade Marketing & Retail Strategy The Last Mile of Marketing: Why Great Brands Still Lose at the Point of Sale By Sospeter I. Gichuhi Last Mile Marketing Kenya can look very convincing from a boardroom. The campaign has […]
Campaign War Room Kenya: Why Every Campaign Needs a War Room, Not Just a Rally | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Five · Finale Why Every Campaign Needs a War Room, Not Just a Rally By Sospeter I. Gichuhi Marketing Intelligence Kenya begins the moment information stops […]
Campaign Planning Kenya: The First 30 Days of a Campaign Nobody Sees | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Four The First 30 Days of a Campaign Nobody Sees By Sospeter I. Gichuhi Campaign Planning Kenya often looks like nothing is happening. There is a strange period in […]
Consumer Insight Kenya: Why Great Campaigns Listen More Than They Speak | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Two Why Great Campaigns Listen More Than They Speak By Sospeter I. Gichuhi Consumer Insight Kenya starts long before a single word of copy is written. A few weeks ago, […]
The Invisible Strategy Behind Every Serious Campaign | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part One The Invisible Strategy Behind Every Serious Campaign By Sospeter I. Gichuhi Campaign Strategy Kenya is rarely about the first poster. A few weeks ago, Centro Insights explored how organisations can protect their brands […]
Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group Centro Insights · Every Wednesday Brand Activations Kenya: Measuring the ROI of Van Activations and Roadshows — Beyond Visibility By Sospeter I. Gichuhi There is a familiar scene at the end of almost every activation campaign. The branded van returns to the yard. […]
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