Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group Centro Insights · Every Wednesday Brand Activations Kenya: Measuring the ROI of Van Activations and Roadshows — Beyond Visibility By Sospeter I. Gichuhi There is a familiar scene at the end of almost every activation campaign. The branded van returns to the yard. […]
Category Archives: BTL Marketing Kenya | Insights & Strategy — Centro Insights
BTL marketing Kenya brands rely on — insights, field intelligence and activation strategies from CMEM Group’s Centro Insights blog covering Kenya and East Africa.
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Industry Trends
Marketing ROI Kenya: Beyond the Buzz — Why Campaigns Must Deliver Business Outcomes
13
Jul
Jul
Marketing ROI Kenya, brands must measure has never been more urgent and two campaigns one from from this weekend just made that point perfectly. It is becoming the most important conversation brands are not having enough of. While millions of Kenyans were following the FIFA World Cup quarter-finals, two marketing moments were generating almost as […]
Industry Trends, BTL Marketing Kenya | Insights & Strategy — Centro Insights
Halfway Through 2026: Five BTL Marketing Kenya Lessons Brands Can’t Ignore
08
Jul
Jul
BTL marketing Kenya brands have navigated one of the most unpredictable first halves of the year in recent memory and the lessons are already clear for those paying attention. In Kenya specifically, BTL marketing has been tested by a market that moved faster than most brands anticipated. Gen Z demonstrations disrupted activation calendars. FIFA World […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends, Marketing
When the Streets Are Closed: How BTL Marketing Kenya Brands Stay Top of Mind During Demonstrations
01
Jul
Jul
BTL marketing Kenya brand activation demonstrations civil unrest strategy
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Marketing
Kenyan Brands 2027 Elections: How to Stay in Market and Win
24
Jun
Jun
Kenyan brands preparing for the 2027 elections need to start planning now not in June next year when the scramble begins. That is not a political statement. It is a marketing calendar fact and one that most brand managers in Kenya are not yet acting on. In roughly twelve months, the familiar pattern will begin. […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Field Marketing
Experiential Marketing: 5 Powerful Reasons Consumers Never Forget Your Brand
27
May
May
Experiential marketing is changing how brands build memory — and most businesses haven’t caught up yet.” Think about the last ad you saw. Can you remember it?… If you’re struggling, you’re not alone — and that’s exactly the problem brands are facing right now. We’re not in a visibility crisis. We’re in a memory crisis. […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Industry Trends
FMCG Retail Visibility: 5 Proven Reasons Your Brand Isn’t Converting at the Shelf
14
Apr
Apr
The Shelf is Loud. The Consumer is Selective. FMCG retail visibility is one of the most misunderstood disciplines in modern marketing. Walk into any supermarket today and one thing becomes immediately clear—every brand is competing for attention. Bright packaging. Promotional tags. Branded shelves. Competing price points. From a distance, it looks like dominance.But from the […]
Centro Insights