Kenyan brands preparing for the 2027 elections need to start planning now not in June next year when the scramble begins. That is not a political statement. It is a marketing calendar fact and one that most brand managers in Kenya are not yet acting on. In roughly twelve months, the familiar pattern will begin. […]
Category Archives: BTL Marketing Kenya | Insights & Strategy — Centro Insights
BTL marketing Kenya brands rely on — insights, field intelligence and activation strategies from CMEM Group’s Centro Insights blog covering Kenya and East Africa.
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Field Marketing
Experiential Marketing: 5 Powerful Reasons Consumers Never Forget Your Brand
27
May
May
Experiential marketing is changing how brands build memory — and most businesses haven’t caught up yet.” Think about the last ad you saw. Can you remember it?… If you’re struggling, you’re not alone — and that’s exactly the problem brands are facing right now. We’re not in a visibility crisis. We’re in a memory crisis. […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Industry Trends
FMCG Retail Visibility: 5 Proven Reasons Your Brand Isn’t Converting at the Shelf
14
Apr
Apr
The Shelf is Loud. The Consumer is Selective. FMCG retail visibility is one of the most misunderstood disciplines in modern marketing. Walk into any supermarket today and one thing becomes immediately clear—every brand is competing for attention. Bright packaging. Promotional tags. Branded shelves. Competing price points. From a distance, it looks like dominance.But from the […]
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