Experiential marketing is changing how brands build memory — and most businesses haven’t caught up yet.” Think about the last ad you saw. Can you remember it?… If you’re struggling, you’re not alone — and that’s exactly the problem brands are facing right now. We’re not in a visibility crisis. We’re in a memory crisis. […]
14
Apr
Apr
The Shelf is Loud. The Consumer is Selective. FMCG retail visibility is one of the most misunderstood disciplines in modern marketing. Walk into any supermarket today and one thing becomes immediately clear—every brand is competing for attention. Bright packaging. Promotional tags. Branded shelves. Competing price points. From a distance, it looks like dominance.But from the […]
Marketing, Optimization
BTL Marketing ROI: 5 Proven Ways to Measure What Your Activations Actually Deliver
26
Mar
Mar
BTL marketing ROI has become the most urgent conversation in modern brand activation — and most agencies are still not answering it. In today’s performance-driven marketing environment, below-the-line execution can no longer operate in isolation from commercial outcomes. For years, brands have invested heavily in activations designed to drive visibility, engagement, and brand recall. While […]
21
Jan
Jan
For many brands, experiential marketing and digital marketing still sit in separate lanes. One is treated as on-ground execution, the other as performance and reporting. Yet in today’s market, this separation is increasingly where value is lost. From our work at CMEM Group, one reality continues to surface clearly: the strongest campaigns are those where […]
12
Jan
Jan
Over the past few years, the Kenyan marketing landscape has undergone a subtle but decisive shift. While digital platforms continue to command significant attention and budget allocation, many brands are beginning to confront a more fundamental question: Is our marketing truly influencing consumer behaviour, or are we simply increasing visibility? Kenya Digital Report 2024 From […]
03
Oct
Oct
Simplicity in marketing is the most underrated competitive advantage available to brands today — and most brands are still sleeping on it. In building CMEM Group, one principle has remained constant from the very beginning: simplicity is not a shortcut. It is not the absence of effort. It is the result of hard thinking, sharp […]