Brand Advocacy Kenya: When the Audience Becomes the Campaign | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Three When the Audience Becomes the Campaign By Sospeter I. Gichuhi Brand Advocacy Kenya cannot be bought outright, and that is exactly what makes it valuable. A campaign can buy media. It […]
Category Archives: Marketing
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Field Marketing, Industry Trends
Why Great Campaigns Listen More Than They Speak (The Invisible Campaign Series, Part Two)
12
Aug
Aug
Consumer Insight Kenya: Why Great Campaigns Listen More Than They Speak | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Two Why Great Campaigns Listen More Than They Speak By Sospeter I. Gichuhi Consumer Insight Kenya starts long before a single word of copy is written. A few weeks ago, […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends
Campaign Strategy Kenya: The Invisible Strategy Behind Every Serious Campaign
04
Aug
Aug
The Invisible Strategy Behind Every Serious Campaign | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part One The Invisible Strategy Behind Every Serious Campaign By Sospeter I. Gichuhi Campaign Strategy Kenya is rarely about the first poster. A few weeks ago, Centro Insights explored how organisations can protect their brands […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Industry Trends, Marketing, Uncategorized
Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group
22
Jul
Jul
Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group Centro Insights · Every Wednesday Brand Activations Kenya: Measuring the ROI of Van Activations and Roadshows — Beyond Visibility By Sospeter I. Gichuhi There is a familiar scene at the end of almost every activation campaign. The branded van returns to the yard. […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends, Marketing
When the Streets Are Closed: How BTL Marketing Kenya Brands Stay Top of Mind During Demonstrations
01
Jul
Jul
BTL marketing Kenya brand activation demonstrations civil unrest strategy
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Marketing
Kenyan Brands 2027 Elections: How to Stay in Market and Win
24
Jun
Jun
Kenyan brands preparing for the 2027 elections need to start planning now not in June next year when the scramble begins. That is not a political statement. It is a marketing calendar fact and one that most brand managers in Kenya are not yet acting on. In roughly twelve months, the familiar pattern will begin. […]
17
Jun
Jun
Kenyan brands following FIFA 2026 are making one critical mistake and it is costing them one of the biggest activation opportunities of the year. And while millions of Kenyan consumers are following every match from the 10PM kickoffs they can manage to the 4AM fixtures they are catching on highlights most brands in Kenya are […]
10
Jun
Jun
There is a principle in marketing that is older than any algorithm, any platform, and any campaign strategy ever devised. People trust people. Not logos. Not taglines. Not beautifully produced television commercials. People. And in Kenya, where community, word of mouth, and personal recommendation carry enormous social weight, this principle doesn’t just hold; it dominates. […]
03
Jun
Jun
The rules of marketing changed in May 2026, and most brands in Kenya haven’t caught up yet. On 19 May 2026, Google announced the biggest changes to Search in over 25 years. AI Mode is now the global default. The traditional search results page, the one brands have been optimising for over the past decade, […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Field Marketing
Experiential Marketing: 5 Powerful Reasons Consumers Never Forget Your Brand
27
May
May
Experiential marketing is changing how brands build memory — and most businesses haven’t caught up yet.” Think about the last ad you saw. Can you remember it?… If you’re struggling, you’re not alone — and that’s exactly the problem brands are facing right now. We’re not in a visibility crisis. We’re in a memory crisis. […]
- 1
- 2
Centro Insights