Over the past few years, the Kenyan marketing landscape has undergone a subtle but decisive shift. While digital platforms continue to command significant attention and budget allocation, many brands are beginning to confront a more fundamental question: Is our marketing truly influencing consumer behaviour, or are we simply increasing visibility? Kenya Digital Report 2024 From […]
Category Archives: Marketing
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Oct
Simplicity in marketing is the most underrated competitive advantage available to brands today — and most brands are still sleeping on it. In building CMEM Group, one principle has remained constant from the very beginning: simplicity is not a shortcut. It is not the absence of effort. It is the result of hard thinking, sharp […]
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