Brand Attention Kenya: The Attention Tax — Why Brands Are Paying More to Be Ignored Centro Insights | Marketing Effectiveness & Consumer Attention The Attention Tax: Why Brands Are Paying More to Be Ignored By Sospeter I. Gichuhi Brand Attention Kenya has become the real currency in a market where visibility is cheap and being […]
Tag Archives: Brand Activation
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Field Marketing, Industry Trends
Campaign Planning Kenya: The First 30 Days of a Campaign Nobody Sees | CMEM Group
26
Aug
Aug
Campaign Planning Kenya: The First 30 Days of a Campaign Nobody Sees | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Four The First 30 Days of a Campaign Nobody Sees By Sospeter I. Gichuhi Campaign Planning Kenya often looks like nothing is happening. There is a strange period in […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Field Marketing, Industry Trends
Why Great Campaigns Listen More Than They Speak (The Invisible Campaign Series, Part Two)
12
Aug
Aug
Consumer Insight Kenya: Why Great Campaigns Listen More Than They Speak | CMEM Group Centro Insights · Every Wednesday The Invisible Campaign Series · Part Two Why Great Campaigns Listen More Than They Speak By Sospeter I. Gichuhi Consumer Insight Kenya starts long before a single word of copy is written. A few weeks ago, […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Industry Trends
Marketing ROI Kenya: Beyond the Buzz — Why Campaigns Must Deliver Business Outcomes
13
Jul
Jul
Marketing ROI Kenya, brands must measure has never been more urgent and two campaigns one from from this weekend just made that point perfectly. It is becoming the most important conversation brands are not having enough of. While millions of Kenyans were following the FIFA World Cup quarter-finals, two marketing moments were generating almost as […]
Industry Trends, BTL Marketing Kenya | Insights & Strategy — Centro Insights
Halfway Through 2026: Five BTL Marketing Kenya Lessons Brands Can’t Ignore
08
Jul
Jul
BTL marketing Kenya brands have navigated one of the most unpredictable first halves of the year in recent memory and the lessons are already clear for those paying attention. In Kenya specifically, BTL marketing has been tested by a market that moved faster than most brands anticipated. Gen Z demonstrations disrupted activation calendars. FIFA World […]
03
Jun
Jun
The rules of marketing changed in May 2026, and most brands in Kenya haven’t caught up yet. On 19 May 2026, Google announced the biggest changes to Search in over 25 years. AI Mode is now the global default. The traditional search results page, the one brands have been optimising for over the past decade, […]
Centro Insights