BTL marketing Kenya brands have navigated one of the most unpredictable first halves of the year in recent memory and the lessons are already clear for those paying attention. In Kenya specifically, BTL marketing has been tested by a market that moved faster than most brands anticipated. Gen Z demonstrations disrupted activation calendars. FIFA World […]
Category Archives: Industry Trends
Analysis of emerging marketing trends, consumer behaviour shifts and what they mean for brands operating in the Kenyan and East African market.
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends, Marketing
When the Streets Are Closed: How BTL Marketing Kenya Brands Stay Top of Mind During Demonstrations
01
Jul
Jul
BTL marketing Kenya brand activation demonstrations civil unrest strategy
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Industry Trends
FMCG Retail Visibility: 5 Proven Reasons Your Brand Isn’t Converting at the Shelf
14
Apr
Apr
The Shelf is Loud. The Consumer is Selective. FMCG retail visibility is one of the most misunderstood disciplines in modern marketing. Walk into any supermarket today and one thing becomes immediately clear—every brand is competing for attention. Bright packaging. Promotional tags. Branded shelves. Competing price points. From a distance, it looks like dominance.But from the […]
Centro Insights