Brand Activations Kenya: Measuring Roadshow & Van Activation ROI | CMEM Group Centro Insights · Every Wednesday Brand Activations Kenya: Measuring the ROI of Van Activations and Roadshows — Beyond Visibility By Sospeter I. Gichuhi There is a familiar scene at the end of almost every activation campaign. The branded van returns to the yard. […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Industry Trends
Marketing ROI Kenya: Beyond the Buzz — Why Campaigns Must Deliver Business Outcomes
13
Jul
Jul
Marketing ROI Kenya, brands must measure has never been more urgent and two campaigns one from from this weekend just made that point perfectly. It is becoming the most important conversation brands are not having enough of. While millions of Kenyans were following the FIFA World Cup quarter-finals, two marketing moments were generating almost as […]
Industry Trends, BTL Marketing Kenya | Insights & Strategy — Centro Insights
Halfway Through 2026: Five BTL Marketing Kenya Lessons Brands Can’t Ignore
08
Jul
Jul
BTL marketing Kenya brands have navigated one of the most unpredictable first halves of the year in recent memory and the lessons are already clear for those paying attention. In Kenya specifically, BTL marketing has been tested by a market that moved faster than most brands anticipated. Gen Z demonstrations disrupted activation calendars. FIFA World […]
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Industry Trends, Marketing
When the Streets Are Closed: How BTL Marketing Kenya Brands Stay Top of Mind During Demonstrations
01
Jul
Jul
BTL marketing Kenya brand activation demonstrations civil unrest strategy
BTL Marketing Kenya | Insights & Strategy — Centro Insights, Experiential Marketing, Field Marketing, Marketing
Kenyan Brands 2027 Elections: How to Stay in Market and Win
24
Jun
Jun
Kenyan brands preparing for the 2027 elections need to start planning now not in June next year when the scramble begins. That is not a political statement. It is a marketing calendar fact and one that most brand managers in Kenya are not yet acting on. In roughly twelve months, the familiar pattern will begin. […]
17
Jun
Jun
Kenyan brands following FIFA 2026 are making one critical mistake and it is costing them one of the biggest activation opportunities of the year. And while millions of Kenyan consumers are following every match from the 10PM kickoffs they can manage to the 4AM fixtures they are catching on highlights most brands in Kenya are […]
12
Jun
Jun
BTL activation Kenya brands rely on just got its biggest global classroom and it is happening right now at FIFA World Cup 2026 Across 16 host cities in the United States, Canada, and Mexico, brands are deploying some of the most ambitious, creative, and human-led activation strategies ever seen at a global sporting event. The […]
10
Jun
Jun
There is a principle in marketing that is older than any algorithm, any platform, and any campaign strategy ever devised. People trust people. Not logos. Not taglines. Not beautifully produced television commercials. People. And in Kenya, where community, word of mouth, and personal recommendation carry enormous social weight, this principle doesn’t just hold; it dominates. […]
03
Jun
Jun
The rules of marketing changed in May 2026, and most brands in Kenya haven’t caught up yet. On 19 May 2026, Google announced the biggest changes to Search in over 25 years. AI Mode is now the global default. The traditional search results page, the one brands have been optimising for over the past decade, […]
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Field Marketing
Experiential Marketing: 5 Powerful Reasons Consumers Never Forget Your Brand
27
May
May
Experiential marketing is changing how brands build memory — and most businesses haven’t caught up yet.” Think about the last ad you saw. Can you remember it?… If you’re struggling, you’re not alone — and that’s exactly the problem brands are facing right now. We’re not in a visibility crisis. We’re in a memory crisis. […]
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