Kenyan brands preparing for the 2027 elections need to start planning now not in June next year when the scramble begins. That is not a political statement. It is a marketing calendar fact and one that most brand managers in Kenya are not yet acting on. In roughly twelve months, the familiar pattern will begin. […]
Category Archives: Field Marketing
On-ground execution, field team management, retail visibility and the human-led strategies that drive conversion at the point of purchase.
Marketing, BTL Marketing Kenya | Insights & Strategy — Centro Insights, Digital Marketing, Experiential Marketing, Field Marketing
Experiential Marketing: 5 Powerful Reasons Consumers Never Forget Your Brand
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May
May
Experiential marketing is changing how brands build memory — and most businesses haven’t caught up yet.” Think about the last ad you saw. Can you remember it?… If you’re struggling, you’re not alone — and that’s exactly the problem brands are facing right now. We’re not in a visibility crisis. We’re in a memory crisis. […]
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Centro Insights